Asado

LINE OF BUSINESS
food

MISSIONS
Brand Identity
Packaging
Signage
Brand Content

YEAR
2020

CHALLENGE
Asado, located in Passage des Panoramas in Paris, a lively area full of dining spots, needed a visual identity that reflects its focus on heart-warming, meat-based dishes. The challenge was to create a brand system that feels simple, efficient, and approachable, while standing out among the many “bouche” addresses. The identity had to convey quality and warmth without fuss, giving a clear and recognizable presence across signage, menus, and digital touchpoints.

"I want something hyper simple in black and white"