Bagelcorner

LINE OF BUSINESS
Food
Coffee Shop

MISSIONS
Global Rebranding
Brand Identity
Art Direction
Brand Content
Packaging
Signage
Web Design

YEAR
2021

CHALLENGE
Bagelcorner — a fast-food chain originally specialised in bagels — wanted to expand its offer beyond the lunch moment, and open up new taste territories: sweeter, more indulgent, more playful — from donuts to milkshakes, including a coffee shop offer. The challenge was to shift perception from a shy, risk-free identity to a brand that feels fun, open-minded and expressive. A visual system that now vibrates — in typography, in colour, in energy — to match the explosion of flavours and the expanded context of consumption.

"Our new baseline will be : good vibes inside"