Bonvivant

LINE OF BUSINESS
Fashion

MISSIONS
Brand Identity
Logotype

YEAR
2022

CHALLENGE
Bonvivant, a Paris-based fashion brand, needed a visual identity that channels the opulence and drama of a baroque, Louis XIV-inspired world while remaining contemporary and wearable. The challenge was to create a system that is simultaneously iconic, luxurious in perception, and flexible across fashion collections, packaging, and digital presence, conveying extravagance and sophistication without excess.

"I like barroque and iconic"