Chez Lulu

LINE OF BUSINESS 
Food
Nightclub

MISSIONS
Brand Identity
Art Direction
Brand Content
Digital Design
Motion Design

YEAR
2022

CHALLENGE
The challenge of the Chez Lulu branding project was to reconcile a series of deliberate contradictions: blending vintage aesthetics with contemporary design, combining bold visual statements with refined chic, and capturing an atmosphere that is both elegant and subtly provocative.
This tension had to be consistently expressed across all touchpoints — from cocktail photography and party posters to menus and Instagram content — creating a unified identity without losing the complexity and duality at the heart of the brand.

"A touch of disco, a glimpse of kinky and a whole lot of parisian energy"