Source Édition

LINE OF BUSINESS
Furniture
Design
Object
Decoration

MISSIONS
Brand Identity
Art Direction
Brand Content
Digital Design
Motion Design

YEAR
2025

CHALLENGE
Source Édition is a brand re-editing iconic furniture from the 50s to the 80s. The challenge was to translate credibility and premium perception into a visual language that could live across certificates, digital, packaging — and even directly on the objects — without relying on cliché “luxury” codes. The design work resolves this by creating an identity that speaks quality through silence: typographic discipline, controlled space, calibrated restraint. A label-like system that elevates designers and their craft — and establishes trust by behaviour, not by claim.

Finding the balance between past and present to showcase reissued iconic design.

"Do NOT make it pretty, make it powerfull and timeless"