Cuvée Noire

LINE OF BUSINESS
Coffee shop

MISSIONS
Brand Identity
Art Direction
Packaging
Icon Design
 

YEAR
2022

CHALLENGE
Cuvée Noire, a new chain of coffee shops in Paris and its surrounding areas, draws inspiration from the world of champagne. The challenge was to create an instantly iconic visual identity that stands out in the city and unifies all touchpoints, while conveying refinement and quality. This was achieved through a strong emblem — the angel — and powerful wording like the tagline Merci mon ange, reflecting both a welcoming attitude and subtle wit, while embodying a high-quality product and service, whether enjoyed on-site or to-go.

"We want to be perceived as quickly as Starbucks® and remembered as well as Ruinart®"