Chez Lulu

LINE OF BUSINESS
Yoga & Pilates Studio
Coffeeshop

MISSIONS
Brand Identity
Art Direction
Brand Content
Digital Design
Motion Design

YEAR
2025

CHALLENGE
The challenge of the Club Lulu branding project was to capture the spirit of a studio that is as much about design and lifestyle as it is about movement. The identity had to reconcile apparent opposites: balancing a playful 70s–90s vibe with a sense of contemporary refinement, creating a space that feels both serious about wellness and lighthearted in tone. This duality extends across every touchpoint — from the spatial design and signage to digital communication — shaping a brand that invites people to train, recharge, and linger in equal measure.

"Make it sexy and groovy"